Boosting customer citizenship behavior through corporate social responsibility: does perceived service quality matter?

Purpose Prior studies have not yet made sufficient effort to examine the relationship between corporate social responsibility (CSR) and customer citizenship behavior (CCB) in the hospitality context. The purpose of this study is to explore the role of CSR in fostering CCB in the hospitality context, as well as the mechanisms underlying the relationship. Design/methodology/approach This study obtained its empirical evidence from 422 hotel...