Hashtagging depression on Instagram: Towards a more inclusive mental health research methodology

Heavily used hashtags on Instagram and other platforms can indicate extensive public engagement with issues, events or collective experiences. This article extends existing research methods to paint a fuller picture of how people engage collectively with public issues online. Focussing on Instagram content often deemed ‘problematic’, we develop and test what we call a ‘hashtag practice’ approach. This approach targets the hashtag #depressed, and...