Muscles and the Media: A Natural Experiment Across Cultures in Men’s Body Image

An increasing number of studies are evidencing relationships between the drive for muscularity and potentially harmful behavioural strategies, such as unhealthy dieting and steroid use amongst men in WEIRD (Western, Educated, Industrialised, Rich, Democratic) populations. As such Western appearance standards proliferate around the world via the media, men who live in other cultural contexts are also at risk of potentially negative effects from...