Frugal innovation: Conception, development, diffusion, and outcome

Frugal innovation (FI) demonstrates a new entrepreneurial landscape where small firms with limited resources develop innovations for underserved customers in low-income countries. FIs also create new markets and contribute to sustainability. The studies so far have highlighted various frugal products introduced by large and small firms around the world. This study aims to explore the process of how individuals at the grassroots level...