The Intention of Indebtedness with a Credit Card, an Application of the Theory of Planned Behaviour

The goal of this research is to study the factors that determine the intention of unsecured personal debt with credit cards using the Ajzen Planned Behavior Theory model (1991). Using the data of 450 Ecuadorian professionals and a model of structural equations estimated by partial least squares, the attitudes, subjective norms and perceived control that guide people towards the intention of this debt were identified. The importance of this study...