Original paper
Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India
Abstract
We study the impact of marketplace literacy education on marketplace coping behaviors in the face of systemic shock due to demonetization, deriving important implications for consumer affairs from this radically distinct context. We study whether and how such education can have positive impact even in the face of such macrolevel disruption that disproportionately affects those with the least resources and renders them even more vulnerable....
Paper Details
Title
Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India
Published Date
Mar 25, 2020
Journal
Volume
55
Issue
1
Pages
179 - 202
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Notes
History