Review paper
Customer complementarity in the digital space: Exploring Amazon’s business model diversification
Abstract
In spite of the striking evidence that many firms run multiple business models, scholars and practitioners still lack a comprehensive understanding about business model portfolio dynamics, particularly when this happens in the digital space. Prior research on business model diversification tends to focus on supply-side complementarities, such as a firm's synergies among resources and capabilities. Yet, the demand-side with its customer...
Paper Details
Title
Customer complementarity in the digital space: Exploring Amazon’s business model diversification
Published Date
Oct 1, 2021
Journal
Volume
54
Issue
5
Pages
101985 - 101985
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