Does air pollution affect consumer online purchasing behavior? The effect of environmental psychology and evidence from China

The frequent occurrence of air pollution has aroused wide concerns from the scholars and publics in China. The adverse effect of air pollution not only leads to physical health damage but also exerts impact on individual’s psychology, emotion and behavior. The record of objective state of air pollution and 331 valid consumer samples are included in this research and the structural equation model with PLS-SEM and AMOS software is used for data...