Let's Get a Two-Sided Platform Started

Two-sided platforms are becoming more and more relevant in the modern economy, with leading examples like Airbnb or Uber. These companies can leverage several opportunities, which are intrinsic in their nature, but they also need to face severe challenges before reaching a critical mass and a mature stage. One of the greatest challenges is represented by the chicken and egg paradox, which refers to the need of the platform provider to convince...