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Daniel Trabucchi
Polytechnic University of Milan
EconomicsMarketingBusiness modelKnowledge managementBig data
18Publications
5H-index
51Citations
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Publications 25
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This study aims to shed lights on the dynamics of involving and sharing knowledge with stakeholders in the process of new service development (NSD) over time.,The paper is based on a paradigmatic case focused on the development of the digital MBA program by the School of Management of Politecnico di Milano. Primary and secondary data have been largely collected and analyzed, involving multiple stakeholders of the development process.,This study describes how several stakeholders have been involv...
Source
#1Tommaso Buganza (Polytechnic University of Milan)H-Index: 10
#2Daniel Trabucchi (Polytechnic University of Milan)H-Index: 5
Last. Elena Pellizzoni (Polytechnic University of Milan)H-Index: 5
view all 3 authors...
ABSTRACTThe relevance of services is increasing in the world economy, and digital technologies are boosting this process. At the same time, customers are becoming used to receiving services that are closer to their needs and expectations, and Big Data seems to play a key role in the evolution of services. This research aims to link these two trends by studying how Big Data is re-shaping service classification, thereby impacting the variables that have been used over the years to describe and cla...
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#1Paolo Landoni (Polytechnic University of Turin)H-Index: 14
#2Daniel Trabucchi (Polytechnic University of Milan)H-Index: 5
How can social innovation projects evolve into organizations with long-term economic sustainability? How can organizations aiming for a triple bottom line become economically sustainable in the long run? Can these organizations use the tools and methods used by for-profit organizations to describe their business model? This chapter starts off with an in-depth analysis of the existing literature on business models of for-profit organizations to understand if there is a need for a sustainability m...
Source
#1Elena Pellizzoni (Polytechnic University of Milan)H-Index: 5
#2Daniel Trabucchi (Polytechnic University of Milan)H-Index: 5
Last. Paolo Landoni (Polytechnic University of Turin)H-Index: 14
view all 3 authors...
The process to develop a Sustainability Model Canvas described in the previous chapter was applied to three different social innovation projects of the CampUs program: Plug Social TV, Shared Garden, and Adaptable Self-Managed Itinerant Pavilion (PAAI in Italian). In this chapter, we illustrate the canvases developed for these social innovation projects and the processes followed to obtain these results. Moreover, we describe the main issues which emerged from the first attempts to identify value...
Source
#1Daniel Trabucchi (Polytechnic University of Milan)H-Index: 5
Source
#1Elena Pellizzoni (Polytechnic University of Milan)H-Index: 5
#2Daniel Trabucchi (Polytechnic University of Milan)H-Index: 5
Last. Paolo Landoni (Polytechnic University of Turin)H-Index: 14
view all 3 authors...
How can a Triple Bottom Line organization understand and visualize the way in which it creates, appropriates, and delivers value? How can the Sustainability Model Canvas be implemented? This chapter aims to propose a co-design methodology to conceive the main building blocks of the Sustainability Model Canvas. In particular, it offers a way to move from a canvas to a co-design process. First, the design of the process is described, explaining the rationale behind the co-design activities. Second...
Source
#1Elena Pellizzoni (Polytechnic University of Milan)H-Index: 5
#2Daniel Trabucchi (Polytechnic University of Milan)H-Index: 5
Last. Tommaso Buganza (Polytechnic University of Milan)H-Index: 10
view all 3 authors...
1 CitationsSource
Overview: Implementing Agile principles in large organizations is complex. Indeed, such organizations may struggle to prioritize people over processes, work over documentation, and flexibility over...
3 CitationsSource
#1Daniel Trabucchi (Polytechnic University of Milan)H-Index: 5
#2Tommaso Buganza (Polytechnic University of Milan)H-Index: 10
1 CitationsSource
#1Elena Pellizzoni (Polytechnic University of Milan)H-Index: 5
#2Daniel Trabucchi (Polytechnic University of Milan)H-Index: 5
Last. Tommaso Buganza (Polytechnic University of Milan)H-Index: 10
view all 3 authors...
ABSTRACTScholars have focused on platform strategies for a long time, moving from a product perspective to an industry-wide one. In particular, the decision to open the platform to external complementors has been studied through the perspective of platform leadership. The digital age is now moving from a closed approach versus an open approach. Is being a platform leader still imperative or is participating in a network of existing platforms still a suitable strategy as well? What kind of collab...
1 CitationsSource
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