HRM as an ongoing struggle for legitimacy

Purpose This study shows how presumed “HR-trends,” such as the recent promotion of Employee Experience (EX) design, are never value-free ideas of a presumably objective “best practice”, but rather a vehicle for legitimizing HR in the organization, and investigate the implications. Design/methodology/approach This study is rooted in critical HRM studies. Our methodology is the critical discourse analysis (CDA) of online job postings concerning...