Original paper

Using Motivation, Opportunity, and Ability Model in Social Marketing to Predict “Galamsey” Behavior in Ghana

Volume: 26, Issue: 1, Pages: 28 - 46
Published: Jan 29, 2020
Abstract
Background: Illegal mining (hereafter referred to as “galamsey”) has adverse effect on human life, the environment, and other living organisms that support human existence. However, the traditional strategies employed by governments and other stakeholders to tackle “galamsey” have proved ineffective in changing “galamseyers” behavior. Focus: This research thus aims to apply the motivation, opportunity, and ability (MOA) model in social marketing...
Paper Details
Title
Using Motivation, Opportunity, and Ability Model in Social Marketing to Predict “Galamsey” Behavior in Ghana
Published Date
Jan 29, 2020
Volume
26
Issue
1
Pages
28 - 46
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