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Social Marketing Quarterly
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#1Julie Cook (UW: University of Waterloo)
#2Sarah Fries (UW: University of Waterloo)
Last.Jennifer Lynes (UW: University of Waterloo)H-Index: 8
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#1Seyed Mahdi Alhosseini Almodarresi (YU: Yazd University)
#2Asghar Shahadati (YU: Yazd University)
Last.Saeid Saeida Ardekani (YU: Yazd University)
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Social marketing, as an interdisciplinary approach, has been proved effective in improving individual and social life in multiple fields. One way to expand this growing field is to investigate and ...
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#1Ernest Yaw Tweneboah-Koduah (University of Ghana)H-Index: 5
#2Victoria Mann (University of Ghana)
Last.Matilda Adams (University of Ghana)
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#1Sabina De Rosis (Sant'Anna School of Advanced Studies)H-Index: 4
#2Francesca Pennucci (Sant'Anna School of Advanced Studies)H-Index: 1
Last.Chiara Seghieri (Sant'Anna School of Advanced Studies)H-Index: 15
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Adolescence is a fundamental period in everyone’s life. Teenagers have for the first time the possibility to take on responsibility about their choices in many domains, building their own “lifestyl...
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#1Khai Trieu Tran (University of Otago)H-Index: 1
#2Kirsten Robertson (University of Otago)H-Index: 9
Last.Maree Thyne (University of Otago)H-Index: 13
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This study addresses the dearth of literature into drinking moderation and demonstrates the value of a social ecological approach for identifying the influencers of students’ intention to moderate ...
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Many studies have tried using demographics and other measures to improve our understanding of prospective green buyers and to learn how to encourage more green behaviors. This study employed two on...
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#1Přemysl Průša (University of Economics, Prague)
#2Tomáš Sadílek (University of Economics, Prague)H-Index: 2
The aim of this article is to reveal the perception of green marketing by young consumers from Generation Y and present a research model with variables that influence green consumer behavior (GCB)....
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#1Laura A. Warner (UF: University of Florida)H-Index: 3
People working on water issues in the state of Florida, USA, recognize outdoor water conservation as an important area of focus. Social marketing has become increasingly accepted as a behavior chan...
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