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Social Marketing Quarterly
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Published on Mar 25, 2019in Social Marketing Quarterly
Natoshia M. Askelson11
Estimated H-index: 11
(UI: University of Iowa),
Elizabeth H. Golembiewski (IU: Indiana University Bloomington)+ 4 AuthorsSuzy Wilson
Pick a better snack™, a multicomponent social marketing intervention to promote fruit and vegetable (F&V) consumption, develops children’s ability to ask their parents for F&V. This study’s purpose...
Jay Kassirer1
Estimated H-index: 1
,
Craig Lefebvre + -3 AuthorsBrian J. Biroscak12
Estimated H-index: 12
The emergence of the International Social Marketing Association (iSMA) and its affiliated regional associations is a key indicator that social marketing is maturing, both as a community of practice...
Published on Jun 2, 2019in Social Marketing Quarterly
D. Scott Borden (CU: University of Colorado Boulder), L. Suzanne Suggs12
Estimated H-index: 12
(USI: University of Lugano)
This study applies functional theories of attitudes to suggest how distinct needs of the private, public, and collective facets of self may differently guide green consumer behavior in the pursuit of value-expressive, social-approval, and social-identification needs and how this may have implications for whether interest in purchasing eco-friendly products leads to action or stops short at desire. In particular, it examines how advertising manipulated to increase the relative salience of these n...
Published on Jun 1, 2019in Social Marketing Quarterly
Nuray Buyucek2
Estimated H-index: 2
(Griffith University),
Kathy Knox7
Estimated H-index: 7
(Griffith University),
Sharyn Rundle-Thiele22
Estimated H-index: 22
(Griffith University)
Focusing on problematic behavior can stigmatize the target audience for change campaigns, especially in the context of alcohol consumption. In previous studies, excessive drinking (the problematic behavior) has been the dominant focus. By contrast, this study empirically examines moderate drinking practices (the desired behavior) in an Australian adult population. An online survey was administered, and results were analyzed through structural equation modeling. Findings indicate moderate drinkin...
Published on Jun 1, 2019in Social Marketing Quarterly
Ronald B. Larson , Jean D. Kinsey20
Estimated H-index: 20
(UMN: University of Minnesota)
Research on environmental attitudes may be affected by three methodological issues. First, country culture can influence green attitudes. This research found that environmental attitudes in countri...
Published on Jun 1, 2019in Social Marketing Quarterly
Robert John16
Estimated H-index: 16
(University of Oklahoma Health Sciences Center),
Karla Jaye Finnell2
Estimated H-index: 2
(University of Oklahoma Health Sciences Center)
+ 1 AuthorsStephanie M. DeBerry (University of Oklahoma Health Sciences Center)
This article presents a case study of two effective interventions promoting 1% low-fat milk consumption. Developed after extensive formative research and use of the 4Ps marketing mix, the first int...
Published on Jun 1, 2019in Social Marketing Quarterly
Matthew Wood5
Estimated H-index: 5
(University of Brighton),
Paurav Shukla15
Estimated H-index: 15
(University of Southampton)
Published on Mar 1, 2019in Social Marketing Quarterly
Steven Greenfield1
Estimated H-index: 1
(University of Cambridge),
Diogo Veríssimo2
Estimated H-index: 2
(University of Oxford)
The illegal wildlife trade is a global threat to biodiversity as well as to public health and good governance. As legislation and law enforcement have been insufficient to protect many wildlife species, conservationists are increasingly focused on campaigns to help reduce demand for wildlife products. Social marketing is increasingly being used to support biodiversity conservation efforts, but the extent of its use has seldom been researched. Based on interviews with conservation practitioners, ...
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