Unlocking the niche potential of senior tourism through micro-firm owner-manager adaptive capability development

This paper explores the role of adaptive capability development among micro-tourism owner-managers (OMs) in pursuit of the niche potential of the evolving senior tourism market. We discuss strategic adaptive capability development in a tourism micro-firm environment, prior to outlining the research context and adopted interview method used to elicit OM views. Findings indicate that limited human resources impede the level of adaptive capability...