Role of seasoning vegetables on consumer behavior: Purchase, intake, liking, and intention to pay for larger servings

Vegetable intake in the U.S continues to be below national recommendations. Strategies include changes in vegetable preparation may improve vegetable preference and intake. This study’s objective was to determine the role of using seasonings compared to steaming on vegetable purchase, intake, liking and intention to pay for larger servings. An observational study was conducted during two 8-week periods at a university café. Two vegetables were...