Review paper
eWOM anatomy of online product reviews: interaction effects of review number, valence, and star ratings on perceived credibility
Volume: 39, Issue: 7, Pages: 892 - 920
Published: Jan 6, 2020
Abstract
Consumers encounter many cues when making online purchases, particularly when reading product reviews. When competing heuristics are triggered, which emerges as more persuasive? This study explores online reviews of an Amazon-like platform to see how star ratings, numbers of reviews, and review valence provide cues to consumers which influence perceived credibility. Two experiments utilizing different samples provide converging evidence that...
Paper Details
Title
eWOM anatomy of online product reviews: interaction effects of review number, valence, and star ratings on perceived credibility
Published Date
Jan 6, 2020
Volume
39
Issue
7
Pages
892 - 920
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History