Review paper
‘Our Marketing is Our Goodness’: Earnest Marketing in Dissenting Organizations
Abstract
In times of erosion and dissolution of social structures and institutions, described by Bauman (Ethics and Global Politics 5:49–56, 2012) as the interregnum, there arises both a need and a possibility of developing alternative approaches to the most fundamental organizational practices. Marketing, a simultaneously tremendously successful and much criticized sub-discipline and practice, is a prime candidate for such a redefinition. Potential...
Paper Details
Title
‘Our Marketing is Our Goodness’: Earnest Marketing in Dissenting Organizations
Published Date
Dec 23, 2019
Journal
Volume
164
Issue
4
Pages
731 - 744
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