The effect of emotional appeal on seafarers’ safety behaviour: An extended health belief model

This study identifies the factors influencing seafarers’ safety behaviour and examines their interrelationships by synthesising theoretical insights from the health belief model and emotional appeal theory. Emotional appeals are positive or negative persuasive messages that are used to create an emotional response by emphasising the benefits or consequences of exhibiting or not exhibiting safety behaviour. A survey questionnaire was designed and...