Review paper
Fostering Corporate Entrepreneurship with the use of social media tools
Abstract
The strategic use of Social Media can leverage innovation, relationships with customers, and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new opportunities for innovation. Despite the relevance of this phenomenon to current hyper-competitive environments, empirical research on the topic remains scarce. To advance knowledge of this issue, the main purpose of the paper is to examine how Social Media use...
Paper Details
Title
Fostering Corporate Entrepreneurship with the use of social media tools
Published Date
May 1, 2020
Journal
Volume
112
Pages
396 - 412
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