Designers’ road(s) to success: Balancing exploration and exploitation
Abstract
This study unravels different paths to success for independent designers and focuses on the balance between the artistic and economic considerations they have. Therefore, a comparative case study is presented for 48 designers looking into both business growth and perceived success. The configurational analysis explores the combination of different variables regarding success: exploration (artistic consideration), exploitation (economic...
Paper Details
Title
Designers’ road(s) to success: Balancing exploration and exploitation
Published Date
Jul 1, 2020
Journal
Volume
115
Pages
241 - 249
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Notes
History