Mottainai!—A Practice Theoretical Analysis of Japanese Consumers’ Food Waste Reduction

This study focuses on food waste and its reduction by describing and analyzing the food waste-related everyday life of Japanese consumers through a practice theoretical lens. The research enables paying attention to the role of culture in sustainable consumer behavior, which is a largely unexplored area in previous food waste research. The methodological approach is qualitative and the empirical data of the study were generated through mobile...