Review paper
Haptic information processing and need for touch in product evaluation
Abstract
Purpose This paper aims to examine the effects of purchase environment, product type and need for touch (NFT) on cognitive response, affective response and overall product evaluation in the USA and India. Design/methodology/approach Two experiments were conducted in two different consumer markets. In Study 1, participants evaluated haptic and non-haptic products and gave responses on cognitive response, affective response and overall product...
Paper Details
Title
Haptic information processing and need for touch in product evaluation
Published Date
Nov 13, 2019
Volume
37
Issue
1
Pages
55 - 64
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