Original paper

The unsustainable truth about the stage-gate new product innovation process

Volume: 22, Issue: 3, Pages: 217 - 227
Published: Nov 4, 2019
Abstract
In this essay, we argue that the conventional, stage-gate, new product innovation process does not support sustainable development. We advocate that companies need to rethink their conventional approach to new product innovation by putting sustainability more at the centre of the process. If companies ever want to develop truly sustainable products, they need to start innovating around societal and environmental grand challenges instead of...
Paper Details
Title
The unsustainable truth about the stage-gate new product innovation process
Published Date
Nov 4, 2019
Journal
Volume
22
Issue
3
Pages
217 - 227
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