“Think about how fascinating this is”: Engagement in academic blogs across disciplines

As a relatively new and rapidly growing academic genre, the academic blog offers an open space for scholars to disseminate their work and discuss research issues. In this new rhetorical context, researchers in different fields try to create interpersonal solidarity to engage a relatively unpredictable readership, which is strongly influenced by knowledge-making practices. In this paper, we explore how bloggers across disciplines engage their...