Evolutionary-shaped goal orientation in Homo sapiens: how life sciences contribute to a better understanding of salespeople as knowledge brokers

Published on Jan 2, 2020in Journal of Personal Selling and Sales Management
· DOI :10.1080/08853134.2019.1654389
Willem Verbeke29
Estimated H-index: 29
(EUR: Erasmus University Rotterdam),
Jolly Masih1
Estimated H-index: 1
(EUR: Erasmus University Rotterdam)
AbstractLife sciences uses the Latin name Homo sapiens to describe humans, an animal species. First, we discuss how “popular beliefs” about the brain have inhibited the progress of life science app...
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