They Put Themselves Out There: A Longitudinal Study of Organizational Expressiveness

This longitudinal study analyzes organizational expressiveness over a 35-year period. On the basis of 1307 official self-narratives retrieved from employment advertisements published in a major Norwegian newspaper between 1980 and 2015, the study tracks the expression of organizational identity labels over time. It seeks to determine how organizational expressiveness evolves and changes in symbolic meaning, including which overarching...