Consumer preferences for beef with improved nutrient profile1

Although beef is a nutrient-rich foodstuff excelling in protein, vitamins, and minerals, there is controversy regarding the fat content of beef and its healthfulness in the diet. Although much of the fatty acid (FA) content in beef is considered “healthy fats,” many consumers are confused about the different classifications of FA. The objectives of this study were to determine consumers’ knowledge about the nutritional value of beef and its...