Original paper
Supplier relationship marketing practices and small retailer performance in South Africa
Abstract
The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives were formulated and hypotheses were tested using ANOVA and regression analysis and survey data drawn from small retailers’ owners/managers in South...
Paper Details
Title
Supplier relationship marketing practices and small retailer performance in South Africa
Published Date
Jan 1, 2019
Journal
Volume
6
Issue
1
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Notes
History