Original paper

The Relationship Between Exogenous Exposure to “The Real Cost” Anti-Smoking Campaign and Campaign-Targeted Beliefs

Volume: 24, Issue: 10, Pages: 780 - 790
Published: Sep 26, 2019
Abstract
Though previous evaluations of “The Real Cost” anti-smoking campaign demonstrate effects on anti-smoking beliefs and behaviors, results rely on self-reported recall as a measure of exposure and are thus open to reverse causation concerns. Exogenous measures of exposure, assessed independently of outcomes, support stronger causal inferences. In this study, we examined the relationship between Target Rating Points (TRPs) for specific ads available...
Paper Details
Title
The Relationship Between Exogenous Exposure to “The Real Cost” Anti-Smoking Campaign and Campaign-Targeted Beliefs
Published Date
Sep 26, 2019
Volume
24
Issue
10
Pages
780 - 790
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