Review paper
Can receiving managerial responses induce more user reviewing effort? A mixed method investigation in hotel industry
Abstract
The purpose of this study is to explore factors contributing to users' reviewing effort in the online review platform and understand the mechanism behind the effect. Based on a mixed method including secondary data analysis and experimental data analysis, the results indicate the following. (1) A user receiving more managerial responses tends to exert more reviewing effort. (2) The number of high-quality user opinions (i.e., expert reviews) for...
Paper Details
Title
Can receiving managerial responses induce more user reviewing effort? A mixed method investigation in hotel industry
Published Date
Apr 1, 2020
Journal
Volume
77
Pages
103982 - 103982
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