Can receiving managerial responses induce more user reviewing effort? A mixed method investigation in hotel industry
Abstract
The purpose of this study is to explore factors contributing to users' reviewing effort in the online review platform and understand the mechanism behind the effect. Based on a mixed method including secondary data analysis and experimental data analysis, the results indicate the following. (1) A user receiving more managerial responses tends to exert more reviewing effort. (2) The number of high-quality user opinions (i.e., expert reviews) for...
Paper Details
Title
Can receiving managerial responses induce more user reviewing effort? A mixed method investigation in hotel industry
Published Date
Apr 1, 2020
Journal
Volume
77
Pages
103982 - 103982
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History