Review paper

Should We Approach Approach and Avoid Avoidance? An Inquiry from Different Levels

Volume: 30, Issue: 3, Pages: 111 - 124
Published: Jul 3, 2019
Abstract
Approach motivation (striving for desired end-states, eagerly focusing on where one wants to be) is often held up as the best type of motivation: It feels good and is associated with many positive outcomes. Indeed, a common perception is that regulation in terms of approach motivation is almost always better than regulation in terms of avoidance motivation. However, as we discuss, this conclusion is worthy of a deeper look. We consider how...
Paper Details
Title
Should We Approach Approach and Avoid Avoidance? An Inquiry from Different Levels
Published Date
Jul 3, 2019
Volume
30
Issue
3
Pages
111 - 124
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