Social Determinants of Success: Social Media, Corporate Governance and Revenue
Abstract
This study examined how social media (Twitter and LinkedIn) relates to the operating revenue by investigating the effect of the use of social media by the board of directors. To tackle this question, we analyzed the mediating and moderating relationship of social media on the effect of board size in operating revenue (turnover). We studied the implications of the use of social media by the board members by using structural equation modeling...
Paper Details
Title
Social Determinants of Success: Social Media, Corporate Governance and Revenue
Published Date
Sep 20, 2019
Journal
Volume
11
Issue
19
Pages
5164 - 5164
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Notes
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