Do messages spread widely also diffuse fast? Examining the effects of message characteristics on information diffusion

Research examining the information diffusion on social media focused on the size of diffusion but has largely missed the speed by which information spreads over time. To fill this void, this study explores what intrinsic message characteristics drive information not only to reach many people but also to spread fast across social networks. Using a computational social science approach, this study collected all the original tweets from the...