Wicked problems, reductive tendency, and the formation of (non-)opportunity beliefs

• The nature of wicked problems affects how beliefs about solving them are formed. • Entrepreneurs are prone to oversimplifying the complex nature of wicked problems. • We introduce “problem uncertainty” as a way to understand (non-)opportunity beliefs. • The reductive tendency makes wicked problems seem easier to solve. • The reductive tendency and its consequences are attenuated by...