Review paper
“Untact”: a new customer service strategy in the digital age
Abstract
The Industry 4.0 era has brought a shift in consumers’ purchasing behaviors from traditional retailing to online and/or mobile channels, triggered by advanced digital technologies and an easy access to the global market. Smart digital devices and advanced technologies have enabled “untact” service, facilitating customer encounters without a face-to-face contact with employees. This study presents the concept of untact service based on a review...
Paper Details
Title
“Untact”: a new customer service strategy in the digital age
Published Date
Sep 7, 2019
Journal
Volume
14
Issue
1
Pages
1 - 22
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