Experientially diverse customers and organizational adaptation in changing demand landscapes: A study of US cannabis markets, 2014–2016
Abstract
Research Summary In this study, we contribute to strategy and organizational theories of organizational adaptation by developing theory about the kinds of customers that facilitate an organization's ability to adapt to changing demand‐side conditions. We propose that customers who have previously interacted with diverse types of organizations in the market convey informationally rich feedback that better enables organizations to understand and...
Paper Details
Title
Experientially diverse customers and organizational adaptation in changing demand landscapes: A study of US cannabis markets, 2014–2016
Published Date
Aug 23, 2019
Journal
Volume
40
Issue
13
Pages
2214 - 2241
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Notes
History