Again and again: exploring the influence of disclosure repetition on children’s cognitive processing of product placement

In order to help viewers recognize the persuasive attempts of product placement (PP), broadcasters are obligated to present disclosures and, in most countries, those disclosures must be presented repeatedly. The repeated inclusion of disclosures is especially important when it comes to children who are less equipped to detect persuasive messages compared to adults. To date, however, the role of disclosure repetition for children’s cognitive...