Born in the US Raised in Denmark: Exploring the Cocreation of a Management Concept

In this article we develop a process model of the cocreation of management concepts in the nexus of supply- and demand-side actors. In contrast to existing models that tend to focus on either the supply or the demand side, we employ a cocreation perspective to advance new understandings of how the boundaries between supply and demand side blur and dwindle during the translation and spread of a management concept. Using a longitudinal case study...