Every picture tells a story: Content analysis of medical school website and prospectus images in the United Kingdom

The decision-making process for students as to which medical schools to apply to is open to many factors and influences. Research has identified several factors which influence prospective students' choice of medical school and career. There is also evidence that websites and prospectuses may be creating potential barriers to widening access.The websites and prospectuses of 33 medical schools in the United Kingdom were searched for relevant...