Review paper
Consumers' willingness to purchase online mental health services
Abstract
Purpose The purpose of this paper is to investigate the direct effects of eHealth literacy, perceived competence, perceived electronic word-of-mouth (eWOM) credibility and price perception on consumers' willingness to purchase online mental health services. This study also examines the mediating role of perceived information quality on the eHealth literacy-consumers' willingness to purchase online mental health services relationship and the...
Paper Details
Title
Consumers' willingness to purchase online mental health services
Published Date
Sep 9, 2019
Volume
33
Issue
5
Pages
557 - 571
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