Consumers' willingness to purchase online mental health services
Abstract
Purpose The purpose of this paper is to investigate the direct effects of eHealth literacy, perceived competence, perceived electronic word-of-mouth (eWOM) credibility and price perception on consumers' willingness to purchase online mental health services. This study also examines the mediating role of perceived information quality on the eHealth literacy-consumers' willingness to purchase online mental health services relationship and the...
Paper Details
Title
Consumers' willingness to purchase online mental health services
Published Date
Sep 9, 2019
Volume
33
Issue
5
Pages
557 - 571
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