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Journal of Services Marketing
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2.42
Papers
1298
Papers 1315
1 page of 132 pages (1,315 results)
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#1Mattias ElgH-Index: 15
#2Ida GremyrH-Index: 15
Last.Andreas WalloH-Index: 6
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Conducting research that is both practice- and theory-relevant is important for the service research community. Action research can be a fruitful approach for service researchers studying the transformative role of service research and wanting to make contributions to both the research community and to practical development. By exploring the current use of action research in service research, this study aims to make suggestions for enhancing the contribution to theory and practice development an...
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#1Imran KhanH-Index: 10
#2Linda D. HollebeekH-Index: 23
Last.Zillur RahmanH-Index: 8
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#1Tracy HarwoodH-Index: 9
#2Tony GarryH-Index: 11
Last.Russell W. BelkH-Index: 66
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Top fields of study
Service quality
Business
Marketing
Services marketing
Public relations