Developing substantive theories into formal theories via disruption
Abstract
Purpose The purpose of this paper is to encourage service researchers to engage in “theoretical disruption” by purposefully adding variance to existing substantive theories, and conceptual frameworks, to construct formal theories of buyer–seller marketplace behaviors. The authors put forth an original four-stage process that illustrates the way substantive theories may be developed into formal theories. Design/methodology/approach The authors...
Paper Details
Title
Developing substantive theories into formal theories via disruption
Published Date
Sep 9, 2019
Volume
33
Issue
5
Pages
572 - 575
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