Review paper
Consumer cultural identity: local and global cultural identities and measurement implications
Abstract
Purpose The purpose of this paper is to offer a framework for considering the interplay between local (national) and global (world-based) identities and consumption practices with attention to various conceptualizations and measurements of consumer cultural identity. Design/methodology/approach This is a conceptual paper reviewing major works on consumer cultural identities and offering a framework for future considerations of the interplay...
Paper Details
Title
Consumer cultural identity: local and global cultural identities and measurement implications
Published Date
Sep 9, 2019
Volume
36
Issue
5
Pages
610 - 627
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History