The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)

In this article, we review milestones in the 30+ year history of conceptualizations of the Marketing-Entrepreneurship Interface (MEI) in order to develop an overdue unified framework. This framework finally achieves the original mission of the “Charleston Summit” - to create a research framework for the MEI. We update the 4-perspectives view proposed by null Hansen and Eggers (2010) . In particular, we retain the first perspective, which is the...