Original paper
Firm response, action visibility and consumers’ legitimacy judgment
Abstract
Purpose The purpose of this paper is to examine the role of action visibility in moderating the relationship between firm response and individual legitimacy judgment. Since a firm may decouple its public commitment from its actual practice to cope with conflicting stakeholder interests, visibility is important for consumers to make judgment because it is difficult for them to observe a firm’s actual fulfillment of its public commitment to...
Paper Details
Title
Firm response, action visibility and consumers’ legitimacy judgment
Published Date
Jul 15, 2019
Journal
Volume
34
Issue
2
Pages
75 - 92
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Notes
History