Original paper
Comparing and modeling via social media: The social influences of fitspiration on male instagram users’ work out intention
Abstract
This study examines the effects of Instagram fitspiration images on male viewers' work out intention by integrating the processes of social comparison and social cognitive theory. The results from 1428 Instagram users in Taiwan, with the directions of comparison (upward, lateral, and downward) manipulated, indicate that upward comparisons with attractive models would strengthen self-improvement motives related to working out. In addition,...
Paper Details
Title
Comparing and modeling via social media: The social influences of fitspiration on male instagram users’ work out intention
Published Date
Oct 1, 2019
Journal
Volume
99
Pages
156 - 167
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Notes
History