The influence of religious orientation on viewers’ loyalty towards satellite TV channels
Abstract
Purpose This paper aims to examine the influence of religious orientation on viewers’ loyalty, viewers’ satisfaction and perceived content quality; to examine the influences of perceived content quality and viewers’ satisfaction on viewers’ loyalty; and to examine the mediating roles of perceived content quality and viewers’ satisfaction. Design/methodology/approach A set of questionnaires was distributed to 750 respondents in Jordan using...
Paper Details
Title
The influence of religious orientation on viewers’ loyalty towards satellite TV channels
Published Date
Nov 11, 2019
Journal
Volume
10
Issue
4
Pages
1196 - 1218
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Notes
History