Original paper
Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model
Volume: 32, Issue: 1, Pages: 909 - 924
Published: Jan 1, 2019
Abstract
In the contemporary economic environment, each company that succeeds in creating and offering value to its clients/consumers will be able to survive in the market and even record profit for the medium and long time – thus value represents a driving force for a sustainable business model. Considering the significant role of perceived value within strategic management, the main purpose of this research is to identify and test an adequate...
Paper Details
Title
Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model
Published Date
Jan 1, 2019
Volume
32
Issue
1
Pages
909 - 924
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Notes
History