Knowing What It Makes: How Product Transformation Salience Increases Recycling
Abstract
Recycling campaigns abound, but do consumers think about what becomes of those recyclables? This research proposes that product transformation salience (thinking about recyclables turning into new products) increases recycling. The authors theorize that consumers are inspired by the transformation of recyclables into new products and that this inspiration motivates them to recycle. The authors demonstrate the effect of product transformation...
Paper Details
Title
Knowing What It Makes: How Product Transformation Salience Increases Recycling
Published Date
May 3, 2019
Journal
Volume
83
Issue
4
Pages
21 - 37
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