Original paper
Measuring opportunity evaluation: Conceptual synthesis and scale development
Abstract
• We synthesize a formative opportunity attractiveness construct from the extant opportunity evaluation literature. • Opportunity attractiveness consists of gain estimation, loss estimation, and perceived feasibility. • We develop scales for the dimensions of opportunity attractiveness and provide evidence for their reliability and validity. • Gain estimation, loss estimation, and perceived feasibility are predicted by relevant antecedents. •...
Paper Details
Title
Measuring opportunity evaluation: Conceptual synthesis and scale development
Published Date
Mar 1, 2020
Volume
35
Issue
2
Pages
105935 - 105935
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